Archive for category: Advertising

Coca Cola goes Augmented Reality with the Today I Will initiative
Samer Marzouq / January 10, 2012 5:58 pm

Coca Cola goes Augmented Reality with the Today I Will initiative

This is a cool Augmented Reality execution from Coca Cola in the Middle East, the Facebook app is part of the “Today I Will” initiative that aims to inspire the youth is the region, the app holds different stories that can be triggered by the Coke Can, the app responds when fans point the side of the Can that features [...]

3D Mapping goes 4D with Nokia Lumia!
Samer Marzouq / December 26, 2011 9:04 am

3D Mapping goes 4D with Nokia Lumia!

This a really amazing projection mapping by Nokia, which added the music factor to the equation to put up such an impressive work, 16 projectors were stationed 300 meters away from the 120-meter Millbank Tower in London, the 3D images were displayed on the 800 windows of the tower, accompanied with the beats of deadmau5!

Vodafone celebrates Christmas with Laser Graffiti
Samer Marzouq / December 25, 2011 8:14 am

Vodafone celebrates Christmas with Laser Graffiti

This is so cool, I guess this technology doesn’t really exist but the idea is really cool, it was done by Vodafone in Ireland, where they got a graffiti team to paint the messages wrote by users on the Facebook wall, below is the complete synopsis: This Christmas, we wanted to do something a little different – so we shipped [...]

Rory McIlroy playing Golf on the Burj Al Arab Helipad!
Samer Marzouq / December 24, 2011 6:09 pm

Rory McIlroy playing Golf on the Burj Al Arab Helipad!

Remember when Roger Federer and Andre Agassi played tennis on the helipad of Burj Al Arab in Dubai? Jumeirah has released this amazing video of its global brand ambassador, Rory McIlroy, playing Golf on Burj Al Arab, I’m pretty it’s such an amazing feeling to be on top on that hotel practicing your favorite thing, for me, I would love [...]

Red Bull brings Art of Motion to Kuwait
Samer Marzouq / December 18, 2011 12:08 pm

Red Bull brings Art of Motion to Kuwait

This is yet another cool project by Red Bull, the energy drink is energizing the street of Kuwait with the Art of Motion project, 20 Parkour Athletes and Free-Runners where divided into teams where they had to shoot and edit a video of their movements on one of Kuwait’s islands, it’s cool project, read more about it: RedBullMEA.com/ArtofMotion

Samsung Bites Apple: The Next Big Thing is Already Here!
Samer Marzouq / December 17, 2011 1:49 pm

Samsung Bites Apple: The Next Big Thing is Already Here!

Nice one from Samsung, check out this series of TV commercials featuring people waiting in what seems to be the line for the new iPhone, with the tagline the Next Big Thing is Already Here, to play on the disappointment that hit iPhone fans with the release of the 4S instead of the iPhone 5!

Catch The Flash with Nike
Samer Marzouq / December 14, 2011 11:11 am

Catch The Flash with Nike

This is a cool campaign from Nike, 50 runners were released in streets of Vienna for an hour and half, the runners were hooked up to GPS via iPhones, participants in this game had to track those runners via a mobile app in order to take as much photos as possible to win. Check out this video:

Eristoff and the Wolves in London Story – The Dakov Circus Freakout
Samer Marzouq / December 11, 2011 12:40 pm

Eristoff and the Wolves in London Story – The Dakov Circus Freakout

This is an excellent viral campaign, it started with the arrival of a mysterious circus from Georgia to London, to create the buzz around the campaign, several online videos were seeded, each video indirectly hints that some of the wolves that belong to this circus have escaped their cages and now are roaming free in the streets of London, and [...]

Back to the Start
Samer Marzouq / December 7, 2011 4:34 pm

Back to the Start

This is an amazing short stop-motion animated film, I guess we all should get back to the start! And I really love the soundtrack, Coldplay’s hit ‘The Scientist’ was performed by country music singer Willie Nelson. The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory [...]

Most Insane Immersive Movie Experience EVER!
Samer Marzouq / December 2, 2011 10:03 am

Most Insane Immersive Movie Experience EVER!

Great Films Fill Rooms, don’t you think? This is a brilliant 3D mapping project promoting Sony’s PlayStation@Store greatfilmsfillrooms.com, the the 3-video series feature a guy in his living room while experiencing the ultimate movie experience with PlayStation, once he turns the movie on, the whole room becomes the movie. According to the production company, it was all shot in one [...]