You tweet it and Mr. Burnaby Blues will sing it! This is a great idea to introduce the Mp3 generation to the blues genre, basically you tweet your troubles using the hashtag #TweetTheBlues and you can watch the Blues legend playing it, so simple and interesting indeed! This campaign was created to increase awareness about the 2012 Burnaby Blues and [...]
This is a great outdoor campaign that was implemented in London, simple and direct! Wherever you are, reach out to the less fortunate and help them in any possible way, even with a nice word. Advertising Agency: Publicis Life Brands Resolute, London, UK Creative Director: Shaheed Peera Art Directors: Nick Robinson, Shaheed Peera Illustrator: Nick Robinson Photographer: Nick Robinson
If you are in a war zone, you have 2 options; either you stay and face death you and your family, or you run away to the unknown, it could be safety but it’s mostly worse than staying, here is a very good campaign by UNHCR that sheds some light on the dilema people have to face before they become [...]
This is a new way to create and utilize QR Codes, very innovative indeed! The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote [...]
This is an interesting brand association idea done by BBDO Prague for PEPSI during the Euro 2012, the challenge was a battle for the minshare in this important season, specially when your main competitor is the official sponsor of the tournament with a bigger budget that yours, watch this video for more details: Advertising Agency: Mark/BBDO, Prague, Czech Republic Creative [...]
This is an awesome use of print media, the whole magazine was turned into an amplifier to enjoy louder music, I really like it! It was done by JWT Brazil.
Here is another cool idea by Coca-Cola, they sent out a Coke truck with famous Italian chef Simone Rugiati onboard, then a table is set somewhere in Naples, inviting everyone to share dinner, how cool is that!
This is an awesome idea from Dutch agency BeyenMeyer to promote Logchies Junior Window Cleaners, great use of the envelop I must say! Advertising Agency: BeyenMeyer, Amsterdam, The Netherlands Creative Director: Karel Beyen Art Director: Sjoerd Verbrugge Copywriter: Henk Oortwijn Photographer: Joe Finch Meijer
Another commercial, another strike by Samsung against Apple’s iPhone 5! Here is the latest TVC in the “The Next Big Thing is Already Here” series where the Korean giant claims superiority over its American rival. The spot is really funny, I specially loved the part when one of the guys in line demanded a priority line for people who waited 5 times but personally I [...]
Few months ago Lürzer’s Archive launched a campaign called “Great Ads. No one knows how. Everyone knows where.” created by BBDO Moscow, the campaign tried to imagine how some of the greatest ads published in the magazine were created, and to push this campaign further, the magazine has launched a mobile app that will help industry professional be part of [...]
