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WARC unveils The Future of Strategy Report 2018

Chief Editor July 29, 2018

A global survey of senior strategists reveals a discipline in flux: growing in influence amidst client budget cuts and increased competition for strategic services Global, 25 July 2018 – WARC, the global authority on advertising and media effectiveness, has today released the results of its recent worldwide survey of senior strategists, highlighting their challenges and […]

Treat Refugees #LikeAnimals

Chief Editor January 10, 2016

We humans tend to think of ourselves as the superior form of life, we associate our species with goodness and something we can “humanity”, but truth is we’re not, we’re the worse creatures to roam this planet! Think about it, animals don’t kill for fun, they don’t attack others just because of their ethnicity or […]

Caption this MEME to get a job!

Chief Editor December 28, 2015

MEMEs, love them or hate them, are some of the most creative forms of expressions as they reflect a situation using an image and a line of text, sometimes 2 words are enough! Zambezi is an LA-based agency that ran a competition to challenge copywriters out there, and the prize is an actual copywriter position […]

PEPSI Decodes the Black Knight in Dubai

Chief Editor December 24, 2015

Just before we wave 2015 goodbye, PEPSI revealed their “Black Knight Decoded” film on YouTube, featuring cool footage taken by the International Space Station, part of this footage was a successful Guinness World Record attempt to create a huge moving peace sign using 125 cars.

Decathlon… Get into the Modo Verano!

Chief Editor July 3, 2015

There are so many reasons to get into the sea in summer, but the main reason is that once in the water, when you’ve been playing with the waves, diving, swimming or just floating, you suddenly forget everything. You even forget what you’ve forgotten. That is to be in “Modo Verano” (summer mode) and there’s […]

Mercedes-Benz-Active-Lane-Keeping-Assist

Mercedes Keeps you on the Safe Side

Chief Editor June 20, 2015

Great ad campaigns are the ones that deliver the main message in a simple and straight forward way, like this Mercedes-Benz campaign created by Impact BBDO Dubai, it’s really cool! Mercedes-Benz | Safe Side Advertising Agency: Impact BBDO, Dubai Executive Creative Director: FADI YAISH Art Director: Ibrahim Barakat Copywriter: Alok Mohan Illustrator: Ibrahim Barakat Retoucher: […]

When Your Face Say Yes but Your Feet Say No!

Chief Editor June 20, 2015

Many people fall victims for their feet’s smell, and the problem is how it goes unnoticed by the person, until someone points out, but until someone does, it can ruin that person’s life, and that’s pretty much what this campaign is all about, awesome! Scholl – The Reason Advertising Agency: Impact BBDO ECD: Fadi Yaish […]

Mercedes and the Science of Stability

Chief Editor June 20, 2015

Your car does a lot of behind-the-scene work to guarantee you a great experience, and one of those anonymous heroes is the suspension, which guarantees you a smooth ride all along to enjoy your coffee or fix your make-up, and I like these ads by Impact BBDO in Dubai for visualising that! Mercedes – The Science of […]

Dubai Digital Agency wins 3 International Awards in Stockholm

Chief Editor June 17, 2015

Dubai, United Arab Emirates, 16 June, 2015: SocialEyez, a Dubai based digital engagement agency has won three awards at the prestigious AMEC 2015 Awards, held in Stockholm last week. These awards include: Gold Medal – ‘Best use of measurement for a single event’ for Hazza Bin Zayed Stadium Bronze Medal – ‘Plain English award for […]

If Sex Sells, what can Porn do?

Chief Editor May 23, 2015

Reaching your target audience can be really difficult sometimes, specially if the topic is sensitive, but what if you managed to eliminate the awkwardness and made it to the heart and mind of the audience? Well, Australians did just, and they used porn to deliver the message! The Blue Ball Foundation wanted to raise awareness […]

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