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WARC Awards 2018 open for entries – a global search for next-generation marketing effectiveness

editor November 27, 2017

Jury chairs named: Claudia Willvonseder – IKEA, Christopher Yu – U.S. Bank, Elizabeth Windram – JetBlue Airways, John Dokes – AccuWeather Global, 27 November 2017 – The WARC Awards 2018, an annual international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines, is now open for entries. Organised by WARC, […]

WARC reveals effective Asian marketing trends 2017

editor November 23, 2017

Asia, 23 November 2017 – WARC, the global authority on advertising and media effectiveness, has today released its annual Asian Strategy Report, an analysis of the region’s most effective marketing trends based on insights from the 2017 WARC Prize for Asian Strategy. Lucy Aitken, Case Study Editor at WARC, comments: “We’ve analysed the data of […]

TIMO MITSUAKI OTSUKI OF CUTTERS STUDIOS (TOKYO) TO JOIN ADFEST 2018 AS JURY PRESIDENT, FILM CRAFT LOTUS & NEW DIRECTOR LOTUS

editor November 23, 2017

ADFEST is delighted to announce that Timo Mitsuaki Otsuki – Executive Producer, Cutters Studios in Tokyo – is to be Jury President overseeing the Film Craft and New Director categories at ADFEST 2018. Otsuki grew up between Germany and Japan, and in his early 20s he decided Tokyo was where he wanted to be, cutting […]

MENA Effie Awards Announces Exceptional Roll-Call of 2017 Winners

editor November 22, 2017

Ninth edition of the awards programme took place against a backdrop of mounting competition in the marketing industry Dubai, United Arab Emirates, 22 November 2017: The winners of this year’s MENA Effie Awards have been announced during a ‘Great Gatsby’ themed awards ceremony that took place on 15th November at the Armani/Pavilion in Downtown Dubai. […]

ADFEST 2018 IS NOW LOOKING FOR LEADING COMPANIES TO JOIN ITS DIGITAL & PRODUCTION HUTS

editor November 21, 2017

Earlier this year, some of the world’s most innovative production and digital companies showcased their talents and showreels at the ADFEST 2017 Production Hut and Digital Hut, which provide a unique networking forum for production and digital companies to directly connect with the creative industry. Now, ADFEST is once again looking for innovative companies to […]

FP7/MENA wins big at 2017 MENA Effie Awards

editor November 20, 2017

Agency wins Most Effective Advertising Office of the Year and Most Effective Agency Network of the Year for fifth consecutive year, along with the coveted Grand Prix Award Nov. 20, 2017– FP7, MENA’s leading creative marketing company, part of the Middle East Communications Network (MCN) and McCann Worldgroup, once again outshone competitors to reign in […]

C&B Shortlisted for 19 MEPRA Awards 2017

editor November 19, 2017

Dubai, United Arab Emirates, 19 November 2017: Cicero & Bernay Public Relations (C&B) has been shortlisted for a total of 19 Middle East Public Relations Association (MEPRA) Awards across 10 categories, including a nomination for the coveted ‘Agency of the Year’ award for the second time in two years. The shortlist reflects C&B’s success at […]

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Leo Burnett MENA Speaks at Inspiring WARC Event on MENA Strategy

editor November 19, 2017

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, discusses key learnings from the agency’s recent ‘Tropa for Life’ industry wins Dubai, 19 November, 2017: Today, Leo Burnett Dubai spoke at the inspiring strategic showcase at the WARC Event: MENA Strategy Works, which took place at the Choueiri Group Building, in Knowledge Village. During […]

WARC Media Awards 2017 – Effective Channel Integration shortlist announced

editor November 17, 2017

17 November 2017 – The Effective Channel Integration shortlist is now released for WARC’s Media Awards, an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world. A total of 19 campaigns have been shortlisted in the Effective Channel Integration category which looks for […]

Leo Burnett Lands New Client – Sharjah Commerce and Tourism Development Authority with Publicis Groupe ‘Power of One’ Approach

editor November 16, 2017

New multi-media campaign by Leo Burnett and Optimedia set to bring awareness to tourism in Sharjah Dubai, 16 November, 2017: Leo Burnett Dubai has acquired a new client, Sharjah Commerce and Tourism Development Authority after initial pitching rounds. The Publicis Groupe ‘Power of One’ approach was favoured by the authority because of its creative and […]

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MPC PARTNERS WITH TRACKS & FIELDS TO CREATE A BEAUTIFULLY CHAOTIC ANIMATION FOR ADFEST 2018

THE COUNTDOWN TO ADFEST 2018 IS ON: GET CONNECTED WITH ‘ADFEST CONNECT’, A NETWORKING TOOL EXCLUSIVE TO ADFEST DELEGATES

Z7 COMMUNICATIONS HAS BEEN APPOINTED AS THE COMMUNICATIONS AGENCY FOR CHEVAL BLANC RANDHELI ACROSS THE MIDDLE EAST

Tech giant talks ‘digital’ at the Gulf Print and Pack Summit

Beiersdorf confirms OMD on digital account

More judges named for WARC Prize for MENA Strategy 2018

WPP announces merger of Burson-Marsteller and Cohn & Wolfe

5th edition of MENA Digital Awards returns to Dubai

WARC 100 reveals the world’s top campaigns, agencies and brands for effectiveness

THREE MORE ADFEST 2018 WORKSHOPS ANNOUNCED – TICKETS ARE FREE BUT SPACE IS LIMITED!