21 films, ten different endings, ‘Choose a Different Ending’ is an amazing YouTube experience initiated by the Metropolitan Police in London to change the perception that teenagers have about carrying knives for protection, a series of films was created using Annotation Technology, enabling viewers to choose what happens next; Carry a knife? Go to a party? Stab an opponent? After experiencing the consequences of their choices, viewers were invited to choose a different ending for the film, and their life. Ad Agency behind this work is Abbott Mead Vickers BBDO in the UK.

After you watch this film, you will be given the choice whether to let the character carry a knife or not.

Choose a different ending, an interesting YouTube Interactive Experience!