Communications Head | The Nielsen Company Dubai, UAE
To develop communication strategies and actions in line with the company’s plans that will maximize the company’s exposure and contribute in building a solid identity, which is to be seen in the region as an authority in Consumer and Retail knowledge.
Job Summary:
Plan and implement effective communication campaigns presenting company’s expertise to the media
Evaluate the effectiveness of the campaigns, and update the Managing Director on the impact, success and outcome
Write/ edit press releases, speeches, articles, develop Q&A standards, recommend official press statements
Appear on TV and Radio to present Nielsen insights
Identify news opportunities from available sources to maximize media coverage for the company
Plan, prepare and coordinate presentation for conferences and forums for senior management to participate in
Handle the PR aspect of a possible crisis situation
Plan the press office dispatch schedule, use effective forms of media and communication to build, maintain and manage the company image
Organize and attend press conferences, special events, and launches etc., network with associated service providers or facilitators and build goodwill relationships with the press
Develop concepts for events, manage and leverage the participation through different approaches aimed at maximizing PR mileage. Ensure regular presence in the media
Prepare reports periodically on the various press releases and events/ sponsorship programs to assess the quality and effectiveness of PR efforts for the respective brands
Set up a system internally to obtain newsworthy material and produce a press release out of it
Build local news (GCC) on Company Website
Develop an online plan, thus to have regular columns in online news sites
Responsible for handling and maintaining healthy relationship with PR agencies
Typical Position Prerequisites:
MA/MBA in Marketing, Advertising, Journalism or any related course
Up to 3-5 years work experience within the Media business (Television, Radio and newspapers) preferably within GCC
Strong analytical mind
Good organizational skills
Excellent verbal and written communication skills (English and Arabic)
Expertise in servicing customers and in-depth knowledge on PR methods, analysis and techniques
Business acumen and good knowledge of the market dynamics
Excellent team management
Computer literate
Fluent in Arabic is a must
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