Consumer Marketing Senior Director | Tangent International Kuwait

The Role

•In collaboration and consultation with the Marketing Director, establish the vision and Roadmap for each Consumer product group and define the market segmentation
•Overall responsibility for the Consumer Marketing budget.
•Plan, prioritise and manage the activities of the whole Consumer Marketing team, ensuring that they support business plan achievements and contribute to Marketing strategies.
•Provide direction for the purposes of enhancing of all Consumer products and Services.
•Ensure Consumer products and services are continuously being updated by keeping abreast of the latest trends through ongoing market research and feedback from customers. .
•Accountable for the overall existing Consumer products & services, revenue and profitability, through profit and lossanalysis, monitoring and adjusting forecasts, establishing pricing and creating a value proposition.
•Ensure marketing campaigns and programs that are launched are relevant to Consumer products and services targets.
•Oversee the management of the lifecycle of existing Telecom products and services to increase their value to customers.
•Oversee the vision and the strategy of the Customer Experience & Loyalty.
•Oversee all the production of documentation related to Consumer products and services in accordance to the current stage in the product life cycle.
•Approve the documentation in each stage of a product’s lifecycle and monitor the movement of products from stage to stage and recommend changes if needed.
•Partner with Advertising, Product Development, Strategic Marketing & BI, Sales, and Technology to evaluate, plan, coordinate and deliver new services.
•Provide input into the Request for Proposal / Request for Quote process by documenting requirements, use cases, examples and be part of the final recommendation and selection process.
•Provide input into overall Telecom revenue targets by supplying information on where the breakup of revenue comes from to determine future product focus and direction and improvement on future targets.

Requirements

•10+ years relevant experience in a similar environment.
•3+ years management experience.
•Strong coaching and team building experience.
•Strong knowledge of local market conditions and potential target market/customers.
•Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.
•Fluent verbal/written communication in English. Arabic an advantage.
•Strong analytical skills.
•Well developed presentation skills.

•Bachelor degree in Business, Marketing or a related discipline from a recognised institution.
•Project Management certification is an advantage.
•Demonstrated acumen in understanding the industry and its trends.
•Knowledge of telecommunications products and services.
About the Company

We are recognised leaders in international recruitment. We supply customers in 120 countries with an unrivalled resource network from 200. Our local knowledge provides them with straightforward and cost effective results.

With over 30 years experience providing supplementary staffing, Tangent have the ‘know how’ to deploy single consultants or entire project teams to anywhere in the world. With experts available in 190 countries we are here to supply ‘in demand’ and ‘just in time resources’ to our multi-national client base.

Tangent have worked with over 500 customers supplying contingent and campaign services. Our consultants and international researchers are adept at searching for the ‘hardest to find skills’ in restricted time frames. Our international recruiting database contains over 500,000 experienced candidates.

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