Digital marketing event to be held at Public Establishment for Industrial Estates

The Public Establishment for Industrial Estates (PEIE), represented in the Knowledge Oasis Muscat and in cooperation with Oman cables yesterday evening was the first digital nation seminars which will discuss the importance of e-marketing and its relationship to modern technologies, Under the auspices of His Excellency Dr. Mohammed bin Ali Al Wahaibi, Under-Secretary of Transport and Telecommunications, at the Grand Hyatt Muscat.

Symposium discussed the most important methods of digital marketing and how to use modern techniques to the Internet in business processes and e-marketing and how are sales and other important processes in e-Marketing. The symposium also addressed to the modern mechanisms that have been entered in the e-marketing and how they impact on the trade sector and other relevant sectors.

Yousef Tuqan, CEO of Flip Media, the largest media agency in the Middle East, was participated in this seminar and spoke with some experts and those interested in e-marketing.

Participants identified the electronic marketing as in its simplest sense, is to use Internet as a channel of communication and continue to promote products or services.

A further definition was introduced by Cisco, which says that e-marketing is “A broad concept that covers an integrated advertising and communication with the customer, and enhance the company’s commercial position In order to draw the attention of the customer and the earnings and retained for as long as possible. The e- marketing has become the necessities of life in our society today that hundreds of millions of users access the Internet daily from all over the world.

In this sense we can exploit that the opportunity and transforming the Internet into an open market diverse audience to promote various goods and services, and achieve high profitability behind it.

The seminars organized by the digital nation o on an annual basis in cooperation with a number of entities supporting the information technology sector aims to access new ideas and to link between thinkers in the IT industry innovation and out of the symposium new series combines innovative perspectives to develop new services between businesses and consumers.