Digital Media Director | Dubai, UAE

Job Description

The Digital Media Planning Director works with a team of media planning managers and oversees the day to day operations of the department. She / He is responsible for managing the clients’ Digital media strategy and executes response-based online media plans, and client’s media planning needs and the optimization of the media plans to ensure the best results for the client based on the product/service, goals and budget.

Main Responsibilities

• Planning strategies and communications

»  Create strategic direction and buying strategies for digital media campaigns, efficient problem-solving and increased visibility.

»  Confer with media representatives to determine best placement and ensure optimum use of budgeted funds and long-term contracts.

»  Manage solid client relationships; Focus on client retention and satisfaction, growth and renewal.

»  Provide strategic direction in alignment with the client’s marketing direction/ adopt new techniques and technologies that are relevant for clients’ online media strategies

»  Monitor and maximize client needs and ensure that media managers act as planning consultants.

»  Build, develop and maintain advantageous relationships with the media buying team to maximize productivity.

»  Manage the development, negotiation, implementation, tracking, reporting, maintenance and optimization of media plans.

»  Assist and provide support and media expertise in new business pitches.

• Quality control

»  Oversee development, implementation and success of all media plans

»  Assess and monitor performance versus original plan, and implement adjustments.

»   Organize multi focus KPI’ to be maintained at project level

»   Tailor incentives on KPI’s records

»   Validate project proposal prior submission to client

»   Review progress reports prior to submission

• Financial Management

»  Oversee preparation of annual budget, billing structure, regular variance statements and annual audit

»  Prudently manage the organization’s resources within budget guidelines

»   Provide prompt, thorough, and accurate information to keep management appropriately informed of the organization’s financial position

»   Follow up on Receivables and Payments

»   Organize regular industry benchmarks and surveys

• Man Management

»  Understand and communicate the organization’s priorities to ensure team’s alignment with Group’s objectives

»  Articulate departmental view on customer segmentation, channel strategy, media strategy (traditional and interactive) tactics and execution and ensure that strategies are in alignment with the objectives.

»  Supervise assigned personnel (e.g. screening, interviewing, recommending, training, evaluating, etc.) for the purpose of enhancing productivity of staff, and ensuring that department outcomes are achieved

»  Oversee workload of department for the purpose of maximizing the efficiency of the work force and meeting operational requirements

»  Ensure proper induction of new employees

»  Responsible for conducting periodic performance appraisal to all assigned staff, and for growth, development, engagement and motivation, coaching and guiding of the department’s employees.

Desired Skills & Experience

7 years of experience in Planning – minimum 3 years in Digital – strong agencies/ accounts + strong team management