Dnata appoints Brash Brands as global branding partner

Dnata, the leading supplier of ground handling, cargo and travel services in the Middle East, announced today that it has selected Brash Brands as its new global branding partner.

Brash Brands, one of Dubai’s leading home-grown strategic branding agencies, will be responsible for developing and rolling out a new platform for Dnata’s brand that builds upon the considerable growth and diversification of the company to date. The brand will play a key role in preparations for the company’s global expansion plans.

“Building on Dnata’s success to date and ensuring that our long-standing brand truly reflects our core values and global aspirations will be the central focus of our partnership with Brash, as we continue to evolve and enter an exciting new growth phase. As our lead brand partner, we look forward to working with Brash to define, create and build a platform for growth,”

said Gary Chapman, President of Dnata and Group Services, The Emirates Group.

“Like Dnata, Brash is expanding globally from its roots in the UAE. I am immensely proud of my team’s efforts in winning this account and the chance to partner with one of Dubai’s truly great companies,” said John Brash, Founder and Chief Executive of Brash. “We love working with organisations and brands with big ambitions and this will be an inside-out approach involving us working very closely with the Dnata team.”

“Dnata’s global aspirations present us with a truly exciting opportunity and we look forward to partnering with them and helping them achieve their future ambitions,” he added.

The relationship which begins immediately will be managed out of Brash Brands Dubai office.