Every time you make a bad ad, a bunny commits suicide, a fairy loses her wings, a unicorn dies. I like this campaign for the Eagles Print Awards in South Africa, which was initiated by the Independent Newspapers back in 1996 to promote and develop the print advertising in South Africa.
Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis




