FatWire Software Expands into Middle East with Dubai Launch

News — By Samer Marzouq on September 18, 2010 at 11:30 pm

FatWire Software, the largest independent provider of Web Experience Management (WEM) solutions, today announced it is launching its Dubai operations to address the growing needs of the region’s bourgeoning business economy. With this expansion, FatWire increases its presence throughout the Middle East, including Saudi Arabia, Qatar, Kuwait, Bahrain, the UAE, Iraq, Afghanistan, Jordan, Lebanon and North Africa.

Around the world, organizations need to use the web to engage their customers and to drive marketing success. WEM solutions, including enterprise-class capabilities for social computing, content targeting and personalization, and a scalable web content management foundation, are critical to achieving these goals.

FatWire already works with Middle Eastern clients in the finance, local government and media sectors to help them advance their businesses using the web. This new Dubai presence will offer increased local resources and reach for the company. FatWire’s expansion is a result of its continued revenue growth and the success of FatWire in serving the interactive needs of enterprises globally.

“Organizations in this region are embracing the web as a channel to build brand loyalty, deepen customer relationships and engage new prospects,” said Mark Bridger, president of international at FatWire Software. “FatWire is committed to helping companies realize the benefits of the web for their businesses. Our operations in Dubai will ensure we can help growing regional businesses achieve and exceed their goals for marketing and business success.”

FatWire will be on hand to discuss best practices for Web Experience Management, rich media, social computing and more at the Internet Show at the Abu Dhabi National Exhibition Center (ADNEC) on September 21, 2010. The two-day, 40-seminar event will showcase the latest technologies and hottest internet business solutions.

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