Group Product Manager | Almarai Company Jeddah
- Manages the business in the achievement of key performance indicators for the portfolio, marketing share, Gross margin, Awareness, Trial, Equity, Image attributes.
– Develops the annual marketing plan, annual promotional plan, and annual projects schedule process.
– Manages the lunch package and launch road shows for sales and trade marketing.
– Manages the annual NPD project ensuring that projects are delivered on time and on budget.
– Manages and commissions primary research as required to ensure NPD meets consumer expectation.
– Strategically analyses competitor performance and capabilities and reports back to management on issues that may affect performance.
– Marketing plan is presented on time and approved by the marketing manager.
– Category management and plannograms are agreed and implemented on time.
– Research programs are developed oper the CPS and are delivered on time and budget.
– Attends and manages the TRD meeting and publishes minutes within 48 hours.
– Manages and priorities the relationship with the agency of record ensuring the development marketing plans.
– Develops the media plan for each product category ensuring that the portfolio maximizes GPR’s and SOV.
– Manages consumer insight process on individual projects in synergy with the consumer insight strategy.
– Manages specific portfolio insight on consumer trends and attitude and behaviors.
– Manages the tracker study, including structure on trial, awareness and image and communication cross functionally.
– Manages recruitment and retention of direct reports ensuring personal and performance growth.
– The media plan for the category is delivered prior to the commencement of January 1st and GRP actual is on budget.
– Ensure that the marketing expenditure for the category is on budget and consistent with company processes and procedures.
Requirements
– University Business degree with Marketing specialization.
– A minimum of five years Brand / Marketing Management experience with FMCG Company.
– A proven experience record in building brand and launching new products.
– Good communication and written skills.
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