Media | Illegal outdoor ads
The New York City Council has started a crackdown on illegal outdoor ad displays in the city. Those ad displays are valued at 25 million US Dollars a year, it seems almost every outdoor buying company and every bog advertiser had an illegal outdoor ad.
Off the record, those with experience in the business said it works like this: Illegal ads are sold directly by building owners or through outdoor vendors who contract with landlords. The vendors take the inventory to outdoor buyers, who may turn a blind eye because they need to rack up impressions and, hey, inventory’s tight. Companies big and small have advertised in the illegal spaces, insiders said. (Any ad in New York without an outdoor company’s name on it most likely is illegal.) In buyers’ defense, they may not know that a site is illegal — often agencies don’t require vendors to present permits for every site.
