Advertising Copywriter | Awareness Cairo, Egypt

Advertising — By Samer Marzouq on April 12, 2010 at 9:59 pm

Department: Marketing
Reports to: Acting Marketing Manager
Start Date: Immediate

Job Summary:
An excellent opportunity for target oriented advertising and copywriting professional to build a career with a rich culture and friendly work environment in the field of training, public seminars and events and management consultancy.

Successful candidate should demonstrate work experience in creative strategic branding, advertising copywriting for all media including a significant experience in print or online branding and campaign creative conception and editorial content copywriting and solid knowledge of marketing principles including branding, promotions, direct marketing, product life cycles, and business strategies of products and services

The candidate should be highly aware of planning and achieving within deadline.

The position demands motivation and ability to work and thrive under pressure with excellent time management skills.

Key Performance Indicators:
• Level of support in the development and implementation of media advertising plans

Main Tasks & Responsibilities
• Come up with the words and verbal content that are used alongside the visual elements.
• Prepares the words, slogans or script to promote an event, training, opinion or idea.
• Copywriting the direct mail letters, sales letters, taglines, postcards, jingle lyrics, brochures, billboards, email advertising, internet advertising, catalogs, white papers, television or radio commercial scripts, press releases, and other marketing media.
• Work closely with the advertising team, and may even provide input about the visual elements and as part of a cross-functional web team, partner with web team members, and other leaders in the company to develop content in a collaborative environment
• Ensure all copy and or editorial content is written and presented in a format that meets both print and web usability standards consistent with company information, design guidelines and brand image
• Writing clear, persuasive, original copy and updating digital media with snappy, timely content;
• Proofreading copy to check spelling and grammar;
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the management
• Overseeing campaigns through the production stage to completion
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines
• Keeping up to date with popular culture and trends
• Monitoring the effectiveness of advertising campaigns

General
• Continually monitor and research the market and familiarizing yourself with our services, target audience and competitors’ activities
• Identify and attend competitive events where appropriate
• Perform any other duties commensurate with the grade and level of responsibility
• To produce a report on finished tasks
• To communicate all copy writing activities at any given point through the month

Special skills/attributes required for the job
• Demonstrated work experience in marketing and advertising, to include significant experience in media implementation
• Solid knowledge of marketing principles including branding, promotions, direct marketing, product life cycles, and business strategies of products and services
• Ability to handle multiple priorities, make sound decisions, resolve conflicting requests, contend with changing requirements and priorities, and meet deadlines and budgets
• Strong presentation skills, including the ability to effectively communicate ideas to all levels of management and external organizations
• Ability to develop and maintain effective working relationships with a variety of management, and vendors and co-workers within a team environment
• Proficiency with PCs, word processing, spreadsheet, database, reporting, and presentation software
• Hardworking and creative approach to work
• Willingness to work longer than normal office hours
• Practice good time management
• Trustworthy, professional and reliable, including dealing with confidential information
• Team worker
• Flexible with regards to remit of work
• Attention to detail
• Strong command of spoken and written English
• Numerate

Apply Now!

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