Primedia launches e-broadcast service

Primedia International, the region’s leader in directory and guide publishing – print, online and mobile, recently announced the successful launch of its e-broadcast service.

“We are very proud of this new service and the doors it has opened for our clients, e-broadcast complements our existing offerings and is an effective communication tool that is both engaging and interactive,”

said Primedia CEO John McIsaac.

Through this platform, advertisers are instantly connected to their target audience via precision e-mail distribution. In addition to handling the delivery, Primedia offers full consultation and design services.

Since the launch of the service, the company has received an overwhelming response from its customers. Most e-broadcast bookings have become repeat bookings as a result of the high response rate the service yields.

“What the market needed was an effective and dynamic messaging platform which produces immediate result,” said Ramesh Swamy, COO at Primedia. “Primedia’s E-Broadcast service ensures just that – creative, interactive and delivers better ROI.”