Arabic Copywriter | JWT Manama, Bahrain
Briefing
§ Attend briefing sessions and discuss purpose of the brief, Brand Footprint, Selling Strategy and Objectives with the Account Director or appropriate member of the Account team.
§ Identify when any additional information is needed and proactively ensure this is provided by the account team.
§ Where necessary, challenge preconceptions and propose alternative approaches or solutions where these will more effectively achieve the objectives identified in the brief
Copy Preparation
§ Work with an Art Director, the Creative Director (or alone, if necessary) to create appropriate concepts.
§ On approval of concept by account team and client, prepare full copy.
§ Take responsibility for initial spell checking and then amendments to own copy in light of clients’ comments.
Production
§ Ensure approved copy is accurate on the visuals.
§ Ensure copy is correct on artwork.
Other
§ Ensure professional presentation of concepts.
§ Maintain effective communication with all relevant internal and external contacts.
§ Keep abreast of both competitor creative work and market developments in areas of interest to client accounts.
§ Manage own time and output in line with deadline and budgetary requirements of the job.
§ Where appropriate work with other Agency departments to identify potential award winning campaigns with the aim of winning awards.
Self Development
§ Proactively pursue self development opportunities within the Agency.
§ Assume joint responsibility for regularly reviewing performance and personal development.
§ Discuss career aspirations and agree personal development plan with Line Manager.
Skills & Experience
§ Thorough command of and technical expertise with all forms of primary language
§ Creative flair, which may manifest itself in many ways eg: empathy, insight and inspirational problem solving
§ The ability to understand and interpret background information
§ An understanding of the various target audiences for whom material is being prepared
§ Good working knowledge of the practice which governs our work eg: Advertising and Law, Financial Services
§ Good presentation skills
§ Good word processing and computer skills
§ Attention to detail and good proofreading skills
§ Open and friendly personality
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Tags: Advertising Jobs in Bahrain, Advertising Jobs in Manama, Copywriting, Manama
This entry was posted on Tuesday, July 21st, 2009 at 6:10 pm and is filed under Advertising. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
