Brand Licensing Executive/ Manager | Dubai, UAE

The Brand Licensing Executive is responsible for the development of licensing and brand management across all company titles and divisions.

One of the key roles of the Brand Licensing Executive will be to independently research and create opportunities for effective brand licensing. Other responsibilities include the preparation, review and/or negotiation of agreements that license the use and redistribution of multiple Studio Properties to third-party licensees (in coordination with the Legal Department).

Additionally the Brand Licensing Executive will manage and monitor existing licensee relationships, and provide feedback to publishers and other brand leaders on the licensing activities of the company and its intellectual property.

Main Duties and Responsibilities:
• Develop long-term growth plans to achieve innovative and strategic brand and licensing goals;
• Develop and implement key licensing and brand management initiatives;
• Manage relationships with external licensees, licensing agencies and brokers;
• Communicate with brand leaders to promote the harmonious development of licensing and product strategy;
• Assist brand leaders in achieving effective initial branding and the building of brand equity;
• Work with brand leaders inside the company to drive consumer purchase interest in licensed products;
• Work with brand licensees to ensure effective brand licensing.

Experience Required:
• 4 – 6 years of practical, relevant experience in managing brands and licensing for a major company with strong brands and/or extensive intellectual property.
• Bachelor’s degree in Marketing, Business or a related field.
• Strong understanding of branding, trade-marketing and long-term strategy development.
• Demonstrated ability in preparing and negotiating business agreements.
• Superior ability to communicate effectively to stakeholders to enable them to make effective decisions regarding brand licensing.
• Goal oriented with experience working in cross-functional teams.
• Highly organized and able to devote attention to diverse products and markets.

Apply Now!