Brand Manager | Digital Electronic Solution Development Co.LTD Dammam

Key Responsibilities:
• Manage the development of Marketing strategy & objectives for the assigned brand.
• Manage the development & implementation of Marketing activities according to plans in order to maximize brand share & long term profitability
• Lead the development & implementation of effective advertising & promotional campaigns for the brands, stimulating creativity, working closely with agencies & ensuring strategic direction
• Work closely with Market Research, Identify opportunities & recommend the launch of new brands
• Manage the development of accurate Volume Forecasting
• Monitor performance against plans, recommending & making changes` as necessary
• Initiate & manage Market or Consumer Research, following up with appropriate recommendations
• Monitor competitor activity & recommend appropriate responses
• Train, develop & appraise subordinate
• Completes reports & carries out effective communication & handover activities in accordance with Company policy
• Works safely at all times, observes all quality & housekeeping policies, and keeps own work area clean & hygienic.

Executive and Technical Duties
• Identifying market segments and size for the categories participating in the formulation of marketing plans in order to increase sales volume
• Following-up on latest technologies for the products, and providing the Marketing Manager with suggestions of new products to be introduced
• Participating in the development and marketing of ideas pertinent to the brand, and ensuring the brand’s spread within its market
• Directing marketing activities related to the brand and following-up on leads, introduction of the brand, & execution of the brand plans

• 4 to 6 years experience in the same role (Multinational experience is preferable).
• Excellent leadership experience
• FMCG (Fast Moving Consumer Goods) /Retail or Electronics industry experience is a plus

Skills
• Strong communication & interpersonal skills
• Presentation skills
• Planning and organizing
• Strategic thinking capability
• Computer skills
• Project Management & Follow up skills

Personal Characteristics:
• Technology oriented; aware of the latest trends & gadgets
• Service quality/ customer satisfaction oriented
• Growth and Profitability oriented
• Flexibility and Adaptability
• Willingness to assume full responsibility
• Persuasiveness
• Cost & Quality awareness

Education
University graduate

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