Brand Manager | Jeddah, Saudi Arabia

Based in Jeddah, reporting to Marketing Director you be responsible for the overall brand direction including brand objective, supporting strategies and category planning. You will be accountable to monitor and manage the brands allocated expenditure and the communication of the brand plans in line with the budgets. You will work with individual markets across the region to customize brand and category plans to win over local competition. Additionally you will work with the Market Research team to design and execute consumer and market understanding studies leading to improved business plans. This will include providing thorough business analysis of own and competitive brands and recommending actions of brand positioning in the market. Furthermore you will work with advertising agencies (along with Category Manager) to develop different brand communication elements including TV advertising campaigns, packaging, print, out of homes, in-store communication and PR campaigns and work with media agency to develop media strategies and media plans to deliver against target consumers.

As the successful candidate you must be degree qualified with a min 2-3 years experience in a FMCG Brand Manager role – a Multinational background is essential. Ability to develop marketing plans, advertising/promotional briefs and promotional programs. Exceptional project management and strong knowledge of Marketing Research. Additionally you will be proactive, a good team player and be able to be a strong decision maker with a strategic thinking mindset. Good communication skills needed – ARABIC a MUST .
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