Branding Specialist | Doha, Qatar

Principal Accountabilities
• Plan, execute and manage all publicity and promotional activities coming from various departments
• Manage brand awareness campaigns stemming from various HMC departments
• Generate ideas and create themes and concepts to design marketing campaigns that reflect the brand image
• Act as the corporate brand guardian ensuring the corporate identity guidelines are followed with all collaterals through consistent management of all visuals
• Liaise with departments head for marketing campaigns from conception to completion to ensure all activities are aligned
• Develop the base of inside and outside resources to support implementation of branding communication, plans and campaigns that maximize outcome at a lower cost
• Contribute to the planning of, newsletter, web copy, TVCs, corporate profiles, creative jingles for ads, packaging, annual and other reports.
• Plan activities of market research to continuously assess the public brand image and design campaigns based on updated market information, distribution and brand packaging
• Manage and train the branding team to lead successful campaigns that enhance Company image
• Good local & regional contacts and knowledge in branding/ marketing agencies performance
• Working closely with business partners to ensure all marketing needs are met and strong relationships are maintained
• Providing senior management with branding plans for the future campaigns
• Providing senior management with analysis on current process and assist in suggesting future developments.

Requirements
Bachelor’s degree in Mass Communications or Business Studies or equivalent education, 5+ years of experience in a various marketing role preferably in the gulf region. Preferably Hospital experience, Excellent English & Arabic.
Proficient in Computers.

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