Director of Marketing | Kuwait

My client, a leading firm located in Kuwait is currently seeking to recruit a Director of Marketing. You will be responsible in leading all commercial marketing and product management activity at the firm including through the line marketing communications, PR, loyalty, CRM, product and guest experience management within agreed budgets.

• Act as strategic brand guardian for The firm ensuring the brand proposition and values are understood internally and executed externally through the entire marketing mix
• Develop and manage an integrated marketing plan and calendar of activity to support development of the brand and delivery of the commercial sales revenue plan network wide
• Ensure The firm understands the needs of its current and future customers and develops a strong relationship with its guests through effective communication and customer loyalty programs
• Direct and deliver The firm advertising and media strategy from strategy to creative concept and execution network wide
• Identify and deliver ongoing tactical marketing and PR activity in support of driving sales and reacting as required to competitor and market activity
• Oversee the evolution of The firm’ corporate image and look including changes to airline logo, livery, slogans and physical appearance
• Accountable for delivery of the online revenue target through the provision of an excellent online customer experience from guest research, booking, ticket changes and check-in
• Develop and manage the The firm frequent flyer programme, driving membership penetration, revenue, loyalty and satisfaction
• Develop the guest experience specification with overall responsibility for guest satisfaction and advocacy, and management of line department accountability and delivery of specific elements of the experience
• Monitor competitor activity with respect to products and services so as to respond, when appropriate, through product/service changes
• Provide strong leadership and mentoring to a team of skilled professionals, developing high potential individuals for succession or rotation to other parts of the airline

Requirements
• Candidate will hold a Degree in any domain and ideally an MBA from well-respected academic institutions
• A minimum of ten years of relevant professional experience in commercial marketing with at least five years at SVP level at a major carrier or EVP at a smaller or independent carrier
• Experience in leading customer focused marketing and product organisations with a strong track record of supporting profitable revenue growth and customer experience excellence in the major roles he or she has held.
• Experience in successfully creating and communicating a meaningful brand identity
• Experience in strategic brand development in tandem with tactical sales activity across the marketing and communications mix including advertising, below the line, PR, events, online
• Exposed to e-commerce, online and digital marketing in the airline sector
• Experience in the design, development, specification and management of the end to end customer experience from check-in to arrival and familiar with on board product including catering, inflight entertainment and provision of amenities
• Ideally having had some exposure to the Middle East/Gulf marketplace and its nuances. Experience working in different cultural environments. Has the professional and personal credibility to manage multi-disciplinary and multicultural teams
• Experience working in smaller, more hands-on environment that is resource constrained. Not reliant on large corporate staffs
• Highly creative, analytical, logical, and data-driven with strong decision-making and critical thinking skills
• Skilled in developing and leading well-aligned strategies that win commitment for key initiatives and the ability to persuade individuals or groups

Apply Now!