Market Research Executive | Emirates National Oil Company Dubai, UAE

Research — By Samer Marzouq on December 13, 2009 at 9:25 pm

Job Description
*Collect and analyze data on customer demographics, preferences, and to identify potential markets and factors affecting product demand.
* Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
* Measures and assesses customer satisfaction.
* Forecasts and tracks marketing and sales trends, analyzing collected data.
* Seeks and provides information to help companies determine their position in the marketplace.
* Measures the effectiveness of marketing, advertising, and communications programs and strategies.
* Conducts research on consumer opinions and marketing strategies collaborating with marketing professionals, statisticians, pollsters, and other professionals
* Gathers data on competitors and analyze their prices, sales, and method of marketing and distribution.
* Monitors industry statistics and follow trends in trade literature
* Devises and evaluates methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data
* Develops and implement procedures for identifying advertising needs.

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