Market Research Manager | Makro cash and carry Cairo

- Optimize direct marketing activities (besides metro mail/makro post) and ROI
- Develop communications toolbox (customer acquisition, (re-)activation, retention, …)
- Develop and implement a customer care program
Market research
Generate a basis to collect, analyse and distribute information on:
- Customer
- Market (B2B and B2C)
- Competition
- Environment (economical, legal, political)

Customer Care
- Customer file management
- Customer retention program
- Customer lifecycle Management
- Customer contact centre

Database Marketing
- Operating Campaign Management
- Customer selection for Marketing activities
- Customer segmentation
- MDW reporting
- Marketing activities evaluation

Direct Marketing
- Metro / makro Mail creation and production
- Promotion management (up-selling / cross-selling)
- Targeted direct mailing campaigns
- Web / homepage

Skills
- Excellent expertise in marketing and customer relationship managment
- Excellent expertise in people management
- Ability to quickly grasp and adapt to the Metro Cash & Carry business and how trading works
- Very good expertise in theretail business and in trading
- High ability to implement strategies and concepts
- High expertise in Change Management ???
- Must be fluent in English (both written and spoken)

Education
-University degree, preferably in Economics Or Business Management

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