Marketing Executive / PR Officer | S. S. Lootah Dubai

Department / Business Unit: General Services
Reports to: Project Manager / General Services

Job Purpose: To provide professional level PR and Strategic Marketing skills, to ensure clear public opinion forming and build crystal clear reputation for Lootah Applied Academy

To carryout press releases; campaigns, conferences internally and externally using all types of media

Allies with cross units to support business development; and clear communication to senior management and external bodies and organizations including partners and investors

Essential functions of the job include:
- Aware of regional flavor in PR/ Marketing trends for fields of Advanced technologies, laboratories and vocational business
- Research and analysis followed by continuous evaluation of an organization or campaign strategy by: conducting focus groups; coordinating surveys; researching recent reports and articles; or commissioning market research
- Initiating and planning PR campaigns: defining goals; analyzing problems and opportunities; liaising with management and clients (internal and external);
- Writing and editing press releases, in- house newsletters, speeches, articles and annual reports;
- Maintaining and updating information on an organization’s website;
- Using corporate advertising to maintain an organization’s identity, name and reputation; consistent, strong and continuous
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs;
- Answering enquiries from individuals, journalists and other organizations;
- Speaking in public at presentations, press conferences, radio and TV interviews, and meetings;

Cont / Essential Functions
- Developing and maintaining good working relations with the media, including local and national newspapers, magazines, radio and television;
- Organizing special events, such as press conferences, exhibitions, open days, tours, competitions and sponsorship;
- Fostering community relations through events such as open days and through involvement in community initiatives.
- Have the capability to oversee and moreover to go through the details
- With key strengths by being multi- skilled, energetic and out performer
- Have the capacity to deal with various units within organization (finance, marketing, legal, hr and admin); and has the fundamentals of there operations
- Up- to- date with industry/ technology trends in the field of Marketing / PR
- Process oriented, analytical and hands on in field of PR/ Marketing

Key Performance Indicators
- Multi-skilled has the in- depth and know how, flavored with business essences
- Effectively utilizes the internal resources and ensures clear progress
- Capability of utilizing computer aided software to smoothen the PR/ Marketing process.
Knowledge, Skills, Qualifications and Experience
- Bilingual is must (arabic / english)
- PR/ Marketing Capacity
- minimum of 2 ~ 3 years experience in a PR/ Marketing preferable in regional area
- Bachelor / Master Business or Marketing
- An with in depth knowledge of regional PR / Marketing Agencies
- Good understanding of policies and procedures relevant to the Unit.
- High level of communication (verbal and written) and presentation skills
- Computer proficiency
- Team player

Education
Bachelors or Masters In Marketing & PR

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