Marketing Head | Arab Bank Damascus

Accountable for:
- Establishing & developing the Bank/Group marketing, branding, & marketing standards for all (internal & external) marketing activities across the Bank and monitoring the adherence of departments
- Selecting, developing and managing relationships with advertising & media agencies and ensuring they are providing best cost/quality services to the Bank/Group
- Assisting Business Divisions in planning & developing marketing campaigns and ensuring it is aligned to the overall corporate brand
- Performing periodic external surveys to evaluate perception of brand & of customer satisfaction & monitor progress of relevant Bank/ Group initiatives

Key Roles:
- Act as the primary contact point for all third parties to whom some of the department’s functions have been outsourced (e.g. Aquamedia)
- Ensure that the brand/image of the Bank/Group is in alignment with/embeds the Bank’s/Group’s strategy (including vision and mission) and core values at all times
- Define the Bank’s/Group’s marketing policies and standards and ensure compliance with them
- Recommend selection, manage & maintain relationships with the advertising, media, and market research agencies as per internal clients’ requirements
- Negotiate & approve agreements with advertising/media /public relations agencies across geographies
- Identify, review and recommend sponsorships and events and assess their impact on brand/business
- Assist Business Divisions in planning, developing and executing marketing campaigns & ensure it is aligned to the overall corporate brand
- Develop the Bank’s/Group’s market research capabilities and act as a center of expertise for all surveys/research in a way to optimize cost benefit to the Bank and all client functions

Education:
Undergraduate degree in Advertising/ Marketing, MBA is a plus

Experience:
Min 15 years experience in leading/ international advertising/ Media, or the same position in a international Bank/ company. Of which Min, 5 years in a managerial level with a reputable agency

Competencies:
- Fluent in English & Arabic
- Fluency in other languages is a plus
- Excellent writing, communication & presentation skills
- Excellent interpersonal skills
- Strong negotiation skills
- Possess strong contacts network within the media & advertising industry at the regional scale

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