Marketing Manager I Honda – Dubai Festival City | Al Futtaim Group Dubai, UAE

Marketing Jobs — By editor on June 21, 2011 at 3:00 am

The Company:
Honda is one of the UAE’s most popular automotive brands and enjoys a presence here dating back to the 1970′s when it was introduced by the Al-Futtaim family. Honda’s presence in the market has grown considerably, aided of course by excellent products – a car for every occasion, motorcycles, marine motors and other power products to make lives easier. We are the sole distributor for all Honda products in the UAE and our nationwide network of showrooms cover the country to enable everybody to experience and enjoy the Honda range of products easily and conveniently.The Role:
We are currently looking to recruit a Marketing Manager withinourHondaoperations to lead the Marketing operations throughout theUAE.The Marketing Manager is responsible for overall brand development, brand performance tracking, Sales volume and market share achievement.Your responsibility will be to ensure that the Honda brand is aptly communicated ATL and BTL. You will manage a team responsible for implementing Brand & Sales promotion campaigns throughselected Adverting and PR agencies.You will develops an in-depth understanding of our customer requirements in terms of product specifications and management of the PLC plan. This person is also responsible for working closely with Honda principles to implement various marketing initiatives.Your main duties within the role include the following:
- Developingand implement the Marketing strategy by executing plans in a timely and effective manner.- Working with the Sales team to develop the Sales promotions as per market requirements.- Responsiblefor Honda Brand Identity and Visual Identity guidelines maintenance.- Plan and execute events – Motor Show, Launch events, Mall display, Test drive events.- Communicate performance vs. plan to management and sales team.- Responsible for introducing appropriate marketing models by effectively managing PLC with Honda principles.- Working with the GM Sales and Marketing in developing model pricing through ViVA analysis.