Social Media Marketing Conference

Marketing Specialist | Tawasul Telecom Kuwait

Marketing — By Samer Marzouq on April 22, 2009 at 1:14 pm

Job Description
To assist sales and marketing management with communications media and advertising materials to effectively represent the company’s products and services to customers and prospects.

Main responsibilities:
- Receives work assignments from marketing communications manager based on current needs, experience of the specialist and specialist’s particular strengths in advertising or communications.
- Meets with appropriate sales or marketing representative to discuss communication needs or participates as a member of the sales and marketing team.
- Reviews literature in the assigned marketing project, previous marketing materials used in the assignment area, and gathers materials of competitive companies in the field.
- Researches, writes, develops sketches of supporting graphics, and consults with printing firm representatives on the needs of the particular project. Presents recommendations to marketing
manager or committee.
- Where appropriate, arranges for the development of videotape scripts and selects a film producer to handle the assignment. Overviews editing and voice-overs to assure quality production in line with the parameters of the assignment.
- Writes draft speeches for senior management and reviews proposed speech with the executive.
- Arranges for necessary speaking aids. Attends the presentation and offers feedback to the speaker.
- May develop and coordinate multimedia packages—letters, brochures, video, point-of-purchase displays—for particular assignments.
- Develops direct mail programs, as dictated by the assignment, and monitors roll-out of the campaign and checks for success level at conclusion.
- Develops draft advertising text and layouts as part of campaign materials and presents to advertising manager for review and approval.
- May staff company booth or exhibit at trade and community fairs
- May be referral person for questions on department communications materials.

Skills
- Languages: English, Arabic
- At least 3 years experience of solid writing and editing experience, preferably with industrial products.
- Superior presentation and analytical skills, plus demonstrated skills to handle a variety of assignments simultaneously
- Ability to work under deadline pressure and extra hours if needed on assignments.
- Personality: Excellent verbal and written communication skills, responsibility, accuracy, analytical thinking, ability to find and select effective approaches.
- Education: High school diploma or higher
- Career Level: Mid Level (minimum 3 year experience required)

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