Corporate Communication Director | Dubai
Our client manages a varied network of hospitals,clinics,healthcare centres,schools.Even has a separate wings of Construction.
JOB PURPOSE
Create, formulate and direct the Communications plans, programs and processes and provide the necessary advice to ensure consistency in the content and format of communications fully aligned with its brand objectives.
MAIN RESPONSIBILITIES OF THE JOB
1. Corporate Image & Communications
Create, develop, direct and deliver communications strategies, policies, plans and programs for all stakeholders e.g. owners, investors, customers, internal clients and the community at large in order to align its image with the brand objectives.
2. Disaster Recovery Planning
Anticipate potentially adverse contingencies and crisis events and develop appropriate action plans and communication programs to mitigate the crisis.
3. Public Relations
Participate and contribute to the creation of the PR Strategy. Identify and exploit Public Relations opportunities through the organisation of internal and external events, exhibitions etc. which will project the its brand as a leader in core segments in line with the agreed PR Strategy.
4. Media Relations
Develop key message to communicate the key differentiating features of the
brand and individual school brands in order to maximise the equity of each brand.
Initiate, direct and manage positive media relations to optimise beneficial media opportunities and ensure at the cutting edge of education.
5. Branding
Develop the key brand elements and synchronise them into a cohesive brand program which reinforces and maximises brand value and the corporate image in line with the global brand strategy.
6. Marketing Guidelines
Create and develop marketing standards, processes, collaterals and actions plans for it in order to establish a cohesive and consistent marketing framework globally which will serve as guideline and a monitoring device.
7. Competitor Analysis
Investigate, study and analyse major competitors and new entrants in the field of education provision/management and develop competitive strategies to maintain a position of leadership in the field.
8. Investor Communications
Develop and deliver business to business communications in order to enable strategic partners to gain insight into the background and objectives of it and facilitate the development of a business relationship.
Qualifications/Knowledge: Bachelor’s degree in Communications, Journalism, English or Marketing. Preferably a Master’s degree in Communications. Good knowledge of branding, communications and PR. Must have crisis identity communications experience.
Skills: Strong Communications skills both verbal and written; good interpersonal skills; good conceptual thinking, ability to multi task and work under pressure to stringent deadlines; Public speaking skills. Must have strategic background in communications.
Personality Profile: A visionary and excellent communicator; innovative and prepared to tread new paths. Detail focussed; pleasant person who can quickly establish rapport and forge excellent relationships with the media in order to get appropriate media coverage for all messages.
Experience: Minimum 10 years of quality experience in marketing and communications of which at least 4 years in a senior leadership role. Knowledge of Arabic desirable.
Tags: Dubai, Marketing Jobs Dubai
This entry was posted on Wednesday, February 18th, 2009 at 1:39 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
