Marketing Director | Doha
Reports To: Executive Director of Marketing and PR
Subordinate Titles: Branding Head, Events Head
Titles of other jobs reporting to same supervisor: Public Relations Director, Media Director, Project Director
Position Summary:
Plan, direct, and coordinate marketing activities of the corporation. Create, implement and nurture the overall marketing strategy across the corporation. Act a brand guardian and ensure THE HOSPITAL identity is maintained in all collaterals. Oversee all marketing, advertising and promotional staff, research, agencies and activities. Establish, manage and direct marketing strategies to meet organizational goals and objectives.
Principal Accountabilities:
• Managing and implementing a comprehensive marketing program that focuses on maintaining a constant visual identity for THE HOSPITAL.
• Responsible for overseeing the day-to-day marketing activities by managing the marketing staff’s to ensure smooth and coordinated operation and delivery of service.
• Developing the marketing department strategy with the direction of the Executive Director of Marketing and PR.
• Assess current and negotiate new sponsorships in order to financially support marketing efforts and ensure all THE HOSPITAL departments adhere to corporate policies and procedures related to sponsorships.
• Developing and evaluating THE HOSPITAL’s long range planning process, providing departments with market research data to drive annual planning to achieve THE HOSPITAL’s goals and objectives.
• Developing and executing marketing plans and programs, both short and long range, to ensure the profit growth and expansion of THE HOSPITAL’s programs and services.
• Develop marketing communication tools to ensure consistency of key message’s content, frequency and delivery medium.
• Developing and implementing different practical approaches to various segments in order to promote THE HOSPITAL’s programs and services.
• Research and develop new campaigns to address various community segments needs ensuring alignment with the marketing direction.
• Identifying THE HOSPITAL’s niche market(s) and developing strategies to address their needs.
• Develop marketing campaign’s planning/budget relationship to ensure activities yield maximum return on investment and addressing the needs.
• Overseeing the process of researching, market intelligence, analyzing, and monitoring financial and demographic factors in the local market in order to develop competitive marketing campaigns.
• Ensuring effective control of marketing results and taking corrective actions to be certain that the achievement of marketing objectives is within designated budgets.
• Responsible for the overall direction, coordination, and evaluation of subordinate marketing section heads.
• Maintaining a reporting, problem solving, concept approval, and working relationship with the executive director, the management team and other personnel.
• Maintaining adequate business principles and techniques of administration, organization, and management to include an in-depth understanding of the key business elements and issues that exist in the marketing domain.
• Overseeing the planning and organization of conferences/exhibitions and sponsorships to ensure effective delivery of service.
• Developing marketing policies, and ensure consistent application of corporate policies and procedures.
• Effectively presenting information to top management, public groups, and boards of directors.
• Assisting on the department overall budgeting preparation and monitoring.
Knowledge, Skills and Experience:
• Masters Degree in Marketing or equivalent education.
• Minimum of 10 years of progressive experience 5 of which are in managing functions and departments dealing with marketing preferably in the Gulf region.
• Ability to challenge others to develop as leaders while serving as a role model and mentor.
• Able to develop and inspire to attain goals, assess work priorities and pursue excellence.
• Business principles and techniques of administration, organization, and management to include an in-depth understanding of the key business elements and issues that exist in the marketing domain.
• Excellent English/Arabic communication and collaboration skills with the ability to effectively manage and facilitate large cross-functional tasks and projects.
• Project management experience with skills for managing large, cross-functional project teams.
• Excellent local, regional & international contacts with negotiation skills with vendors, contractors, and others.
• Knowledge of the Internet and prior experience utilizing the web as a marketing vehicle.
Problem Solving / Decision Making: Ability to manage & execute integrated marketing plans across the department. Assess priorities and set direction in line with strategy
Key Relationships:
Internal to the Corporation: Team members, Heads of departments, Directors and the Executive Team
External to the Corporation: Marketing, printing & branding agencies, venders & official bodies.
Tags: Doha, Marketing Jobs in Doha
This entry was posted on Monday, July 28th, 2008 at 7:13 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
