Interactive agency Thinkscape shares state of digital branding industry at regional design forum

The founder of Dubai’s Thinkscape Advertising LLC, John Jong, started the ball rolling at the KL Design Forum 2008, as the first speaker at East Asia’s leading regional event for architecture, built-environment and interior design held in Malaysia earlier this month.

As the first among the small circle of key speakers at the event, John Jong addressed the rise interactive new media’s role in brand communication with his presentation entitled ‘Delivering Digital Experiences in Design’ held at the Kuala Lumpur Convention Centre.

‘We shared about the state of the industry globally today, and how the evolving creative technologies have transformed our expectation on the presentation of brands, products and lifestyle aspirations,’ said the group founder.

The presentation was made using one of Thinkscape’s experiential technologies. Through its R&D efforts, the group has also developed a range of proprietary technologies on interactive and touch-screen media, which further positioned the group as an integrated provider of creative communications, from concept and content to innovative media platforms.

The technologies - platforms for brand communication via interactive experience - are hallmark offerings from Thinkscape Amps, one of the group’s member agencies. Thus far, the experiential creative media were successfully deployed at a number of clients’ projects, from exhibitions and consumer touch-points to gala launchings graced by CEOs and Prime Ministers.

Described by UK’s Web Designer magazine as an idea-rich yet unpretentious creator of ’some of the best digital communication out there’, one of Thinkscape’s latest projects was to design the interactive brand experience for Al Wa’ab City, a $3.2bn Middle East property development in Doha, Qatar.

‘Brand, content and design are all vital. At the same time, the media that enable customer engagement and create memorable experiences should not be underestimated,’ explained John, who is also the Malaysian group’s managing director.

‘Our purpose for this sharing is not only to share our views, but to have some healthy discussion, debate and cross fertilisation of ideas, so that the industry can move forward as a whole. And by the response and interaction - I think we have made progress,’ he added.

Thinkscape Advertising LLC and Thinkscape Amps are members of Thinkscape digital and creative communications group. The group is led by its flagship agency, Thinkscape Sdn Bhd, Malaysia’s MSC- (Multimedia Super Corridor) Status firm and an associate member of the Association of Accredited Advertising Agents (4As).

Thinkscape’s uniquely integrated portfolio of creative services includes 3D animation, digital experiential marketing, exhibition design, retail design, architecture rendering, advertising and collateral design, web and new media.

Tags: John Jong, KL Design Forum 2008, Thinkscape Advertising LLC

This entry was posted on Sunday, July 27th, 2008 at 10:47 am and is filed under Events. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!