Online Marketing Analyst | Leo Burnett Dubai, UAE

• Support the analytic needs for the online client servicing, production and creative team, by analyzing data from a number of sources, including funnel reports and clickstream to track and report on plan of record targets

• Lead tracking with a view to consolidating and validating the data

• Collaborate with internal and external partners such as call centres, data warehousing and field sales to assist with data collection and reporting

• Provide insights from the data to develop executable test plans – multivariate or a/b/c tests across multiple mediums – web site, email, sms

• Deliverables to include – Weekly reports, monthly reports, website behavior and customer experience analysis relating to lead generation

• Lead development of Multivariate and A/B testing recommendations(from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis

• Utilize web analytics software to setup and monitor promotional efforts including website statistics preparation, analysis, evaluation, and recommends/reports optimization tactics to management.

• Analyze the performance of digital marketing programs, reviewing results by tactic to optimize interactions with our consumers and develops best practices based on results, industry trends, and competitive audits.

• Recommend improvements and establishes best practices for digital marketing initiatives and the overall consumer experience to increase traffic, consumer engagement, and optimization.

Analytical
– Develops predictive models that guide the overall strategic approach and budget allocation
– Distills trends to their essence and extrapolates practical applications for the brands
– Spots trends and identifies patterns in qualitative and quantitative research

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Tags: Dubai, Marketing Jobs in Dubai, Marketing Jobs in UAE, Online Jobs in Dubai

This entry was posted on Thursday, August 13th, 2009 at 2:31 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!