Product Marketing Specialist | Xerox Emirates LLC Dubai, UAE

KEY accountabilities:

1) Product Marketing Process
a. Define the product strategy and roadmap. Develop product positioning and messaging that differentiates your products in the market.
b. To manage the special pricing sign off process as set by the finance department. To periodically assess and update existing product, spares and consumable pricing, to ensure that our margin expectations are not compromised due to variance in costs.
c. To ensure the relevant collaterals are available for all products, services and solutions and are localized to reflect Xerox Emirates’ offerings.

2) Sales Enablement
a. Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
b. To ensure that all our products, services and solutions are aligned and marketed in a manner to reflect the vertical structure of our sales force. Also to help develop, market and replicate applications as per these vertical markets.
c. To manage the process of EOL products. To develop and manage programs to deplete the aged stock inventory.

3) Product launch
a. Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
b. To put in place and manage a comprehensive product training plan to encompass both new and existing staff. To ensure that the relevant tools are being used and utilized, such as online training and other online tools.
c. To provide bids and tender support to the sales community by working with both the sales people.

4) Market intelligence
a. Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to crush them. Work closely with the Marketing Analyst to monitor competitors, analyze market trends, growth, market size, market share and vertical market by industry sectors.
b. To work with the marketing team to develop tactical and incentive programs to the sales field. Responsible of sharing and communicating the results of the incentives.
c. To be an active member of the marketing team, to ensure teamwork with other members so as to achieve our goals. To undertake any other marketing related tasks in order to achieve the teams’ objectives as instructed by the Marketing Manager.

5) Demand generation
a. Develop the strategy and work closely with the marketing team to develop marketing programs that drive demand for our products.
b. To price products, by working with the guidelines set by finance. To also work with the Team Leader Marketing, to ensure the products are both competitive in the market and adhere to XEM margin expectations. To be responsible for collecting competitive pricing from the market. Monitors market conditions, pricing trends, and the effectiveness of pricing actions.
c. To work with the service department to ensure that XEM service pricing is both competitive in the market and adheres to XEM margin expectations.

6) Reports Generation
a. Responsible to develop, prepare and provide information in the form of reports and forms in order to meet management requirement of accurate and timely information.

Knowledge, Skills & experience:

Experience : 2+ years in Marketing / Project Management

Education : Degree in Marketing / Business

Background: Marketing Intelligence and Consulting

Knowledge : Knowledge of the local/regional market and market potential.

Skills: Very strong written communication skills; Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties; Strong project management, leadership, training and sales support skills; Effective time management, organizational and leadership skills.

Dimensions & Financials:

Functional scope:

Products: All Xerox and partner’s products & services (Equipment / Software)

Markets: UAE

Dimensions: As per agreed operational plan.
· Remuneration as per company pay plan.

working Environment, INTERFACES AND DECISION MAKING:

Working Environment : The job holder works in a highly competitive environment where there are many Japanese and Chinese office products being marketed at lower prices. The job holder has therefore to carefully plan the short, medium and long term marketing efforts to provide Xerox products a competitive edge in the market place. The marketing and sale of Xerox products needs close integration and teamwork with the Sales, Documents Solutions and Service departments.

Internal Relationships : Sales Force, Marketing Team, All heads of departments, Documents Solutions, Service, Finance and HR, to work together as a team to achieve the company objectives.

External Relationships : Customers to market the products and services, Channel and Partners, and Market Research agencies for services.

Decision Making :
Design and Implement the product launches and identify the most appropriate marketing campaigns for allocated portfolio(s).

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