Segment Marketing Manager- Hospitality | Pulse Living Dubai
Responsibilities include driving top line revenue growth for identified segment and improving customer engagement with, and usage of, existing and new products. The candidate will develop and execute the strategic plan for the segment.
Responsibilities:
• For the identified segment (Hospitality), develop strategies, value proposition, product positioning and marketing programs to differentiate from the competition and drive revenue growth.
• Develop and maintain short to medium/long-term forecasts of market, segments and product performance.
• Develop a process to gather and communicate appropriate competitive intelligence to monitor competition, market and technology trends and ensure that PULSE is positioned to capitalize on new opportunities. Liaise with sales force and customers to ensure organizational alignment between sales and marketing and to ensure field sales understanding and implementation of programs and promotions. Also, Work with Product Managers and R&D to communicate regional market trends and customer requirements to ensure alignment of product development strategy with the voice of customer specific to each segment.
• Drive Lead Generation efforts. Work with territory managers to maximize lead generation, direct marketing, customer retention in support of segment objectives. Participate in sales forecasting and reviews.
• Coordinate with the Marketing communication manager/training manager to execute compelling integrated marketing programs that include advertising, demand generation, PR, sales tool kits and training.
• Active involvement in improving, maintaining the CRM system (salesforce.com). Sales needs can include identification of sales account information for Territory managers. Marketing needs include providing accurate customer mailing lists for various marketing initiatives and campaigns.
Skills
• Experience & knowledge of the Hospitality and real estate industry in different territories (MENA, INDIA, West Europe, etc..)
• Bachelor’s Degree in business, marketing, sales, or related field and minimum of 3 years in similar position within the Electronics Industry or a similar Industry.
• The candidate should have 3-5 years of experience in product and/or segment marketing management experience.
• The candidate should have strong analytical skills, have experience with integrating market research findings into strategic actions & demonstrate positive results from these actions.
• The candidate should have experience in managing brands, developing go-to-market, new product introduction strategies, as well as executing commercial deliverables (e.g. PR, marcom, sales training, demand generation)
• Sound, dependable project management and ability to work on detailed projects and assignments independently and follow through with stakeholders
• Demonstrated effective presentation, written and verbal communication skills; ability to communicate results from complex statistical analyses in a format that is easily understood and actionable.
• Assertive team player, ability to work in matrix environment and to positively influence without direct authority to drive deliverables
• Proficient in Windows based environment and MS Office, especially Excel, Access, and PowerPoint.
PREFERRED QUALIFICATIONS:
• MBA in marketing, management, or market research would be preferred.
• Ability to travel up to 40%
Tags: Dubai, Marketing Jobs in Dubai
This entry was posted on Monday, July 7th, 2008 at 9:29 am and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
