Media Planner | GMASCO | Al Futtaim Group Dubai, UAE

Advertising Jobs — By editor on February 10, 2011 at 9:04 pm

The Role

GMASCO (http://www.gmasco.com/) enjoys an enviable reputation as the Gulf’s most diverse full service communications, marketing and advertising agency in an industry typified by current decline, over-specialisation and lack of integration in other markets. Our Dubai location positions us in a still growing market at the hub of business in the northern hemisphere with a client base operating in more than 15 countries across the Middle East, Europe, the Sub Continent and Asia. Our offerings include every aspect of communications, advertising and marketing in traditional and new media formats.The Media Planner’s role is to act as a media consultant as opposed to a media supplier. He/She lives the brand by thinking in media terms and advises clients about media related issues with a judgment backed by both scientific intelligence and common sense.The Media Planner’s responsibility is to handle a handful of accounts in media planning who is overlooked by the Senior Media Planning Manager. He develops and executes media plans in close consultation with his superiors, his client servicing counterpart, his media buyers, the client and the media suppliers in line with the overall strategy agreed upon.Common traits of a Media Planner include the ability to multi-task, be detail oriented and be crucially organized.

Requirements

Candidates who wish to apply and who will be considered need to have the following:* Minimum 2+ years in media planning roles in ad agency media departments or media agencies.* Operational experience required with up to 2+ years in traditional and online media planning.* Thorough understanding of all media planning techniques, media research interpretation and media tools.* Be an effective team player.* Proficient computer skills (Word, Excel, PowerPoint, Dolphin and/or Neosys, TGI, STATEX, Xplan, Zplan)* Excellent command of English and Arabic.* Time management and problem solving skills* Proficiency in managing numbers

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