PR / Marketing Executive | H&M Kuwait

The Role :
Responsible for maintaining and developing the fashion journalist and stylist network on your market Responsible for ongoing contacts with your journalists/stylists to present the latest samples that will fit the profile of their magazine Responsible for keeping up to date with the latest trends and keeping an eye on the competitors on your market Responsible for tracking interesting new magazines, newspapers, radio and TV-channels to be able to be as visible as possible with H&M clothes Responsible for tracking the fashion magazines editorial calendars/monthly themes for each season so that you know what the coming numbers will be about fashion wise Responsible for proactively contacting journalists and stylists to offer samples fitting their upcoming editorial themes Managing the PRA system locally, ensuring daily use and reporting of results to PR Manager as well as to HO Monitoring of editorial fashion clippings and of free publicity and registration in the PRA system Carrying out appointments and/or small press events Overall responsible for H&M’s local media picture, including having an in-depth knowledge of the media landscape Responsible for actively communicating H&M-related news like openings, new collections and events connected to the company externally as well as internally in accordance with set messages

The Requirements :
Having a broad knowledge of the fashion business and being familiar with the most important local fashion journalists and stylists Having a good knowledge and interest in fashion, having a good feeling for decoration, styling and hanging Being service minded, proactive/takes own initiatives, having great social skills as well as being well organized to manage the administrative work with all samples & press cuttings etc General knowledge in how fashion PR works

Skills & Experience:
* Minimum 2 – 4 years PR /Marketing field * Excellent communication skills * Must have good computer skills

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