Product Communications Coordinator | Dubai, UAE

Operate as the internal Product/Communication specialist when interfacing with media to educate and increase brand awareness and recognition. Manage assigned projects independently and act as a point of reference for the PR agency and the company staff with regard to Press product activities. Work with the marketing managers to optimize product and brand activities.

Product Launches: Plan and execute media ride and drive events including message development, press pack development, cater to media requests for material and imagery, work with marketing and subject matter experts on message delivery

Annual Press Pack: Develop and compile a yearly comprehensive press pack on the full line up (Arabic, English and imagery) every year and in time for the showroom arrival. Coordinate distribution to media.

Test Drives:Plan and execute – with the help of the PR agency and others – a comprehensive program of test drives of launch vehicles or focus vehicles ensuring a high return on investment and experience delivery to the highest standards.

Product and Brand publicity: Develop and execute annual PR plans to supports the various marketing activities from sponsorships and tie-ins to special focus vehicle lines.

Media Relations: Build and maintain special relationships with the regional motoring media and attend to their needs.

PR Agency: Lead and direct the brand account manager and executives.

Skills
Thorough knowledge of the car industry including the design, manufacturing and other technical aspects. Technical knowledge of the “car”.
Messaging and product communications- Social media active.
Excellent Arabic and English written and oral skills
Excellent interpersonal skills and ability to work with all levels of media including building relationships quickly.
Strong project management skills and ability to be-self directed.
Strong presentation skills.
Proficient in MS Office
High level of attention to detail and reliability.
Excellent organizational skills and ability to prioritize tasks that are difference in nature to ensure deadlines are met.

Education
Mass communications, Marketing or a Technical field

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