Marketing Research Manager | Edita Food Industries Cairo, Egypt
The Role
1- Handle relationship with research agencies
2- Continuously scan and evaluate agency quality
3- Write research briefs in light of marketing inputs
4- Evaluate agency proposal & finalize best methodology & budget.
5- Ensuring research tools (questionnaires, Discussion guides etc ) are fulfilling research objectives.
6- Ensuring research findings presentations and reports are fulfilling research and marketing objectives
7- Attending and following up on fieldwork for different projects.
8- Handle in house dip sticks
9- Forming in house panel for product and packaging test, ensuring all quality standards are fulfilled
10- Design and improve standardized research documents ( briefs, templates for specific types of research reporting e.g taste tests, product tests, full mix tests, U&A, etc).
11- Synchronize different researches required by different stake holders to optimize our research budget.
12- Issue retail audit internal report and benchmarking it with our sales data and marketing activities.
13- Be involved in all marketing activities and strategies.
Requirements
- Bachelor’s degree in Business, Economics, Psychology or related field. MBA is a plus.
- 6 – 8 years of experience in marketing research, minimum 3 years on the agency side
- Research Agency experience in both qualitative and quantitative research is a must.
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This entry was posted on Wednesday, November 11th, 2009 at 5:45 pm and is filed under Research. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
