Section Head – Marketing | Aspire Zone Doha

Marketing — By Samer Marzouq on August 7, 2008 at 7:48 am

Responsible for implementing the marketing strategy and related product campaigns to meet Aspire ?Zone’s corporate objectives related to place activation and brand awareness. Key functions will include ?day-to-day management of marketing agencies, identification and evaluation of relevant market ?research, competitor data and other information to develop and implement effective campaigns and ?modify marketing strategy, as required. Oversee marketing, online and promotional activities for Aspire ?Zone.
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- Day-to-day management of the external suppliers including design, print production, Direct Marketing ?and online requirements.?
- Identify market research requirements and manage market research and other relevant data to refine ?marketing strategy and develop specific campaigns.?

- Establish and implement effective management systems to measure effectiveness of marketing strategy ?and any specific campaigns.?
- Work with other departments within Aspire Zone to develop and deliver events and other on-site activities ?that meet Aspire Zone’s objectives
- Work with Marketing and Communications Manager to identify potential partners and supporting ?programmes.?
- ? Develop and implement cooperative marketing and promotional plans with key sponsors and partners of ?Aspire Zone.?
- Identify key audience segments and appropriate marketing channels.?

QUALIFICATIONS
Degree in Marketing, Communications or Business ?related fields

EXPERIENCE
?5 – 8 years of marketing experience in a related ?industry sector
Experience in developing and managing ?relationships with suppliers and other parties
Proven track record in developing and implementing ?effective marketing campaigns

Functional
- Able to develop brand awareness and place ?activation campaigns
- Able to maximize opportunities ?
- Able to solve problems creatively
- Ability to build and maintain professional ?partnerships
- Knowledge of Middle East market

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