Senior Brand Officer | Doha

Our client is seeking a Senior Brand Officer to directly repost to the Sales and Marketing Manager. The position will include the following duties and responsibilities:

1. Ensure that the brand strategies and plans are clearly articulated and agreed with distributors.
2. Understand what drives the local consumer and how the company can influence and lead these consumers.
3. On-going analysis of sales to monitor current performance and identify future opportunities. Conduct overall industry analysis, market research and competitive analysis.
4. Create, communicate and brief innovative new concepts and product ideas for category growth.
5. Assist the Brand and Marketing Manager in planning international product line driving volume at acceptable margins. Make recommendations on pricing strategy.
6. Coordinate with International Merchandising team to plan new product introductions and promote new developments of company brands
7. Present new collections and create various support presentations.
8. Manage and work together with local agencies (media and creative) to identify, develop and execute the relevant seasonal initiatives.
9. Ensure that the brand plans are well-communicated with Retail marketing, PR and events for all relevant initiatives.
10. Integrate with Sales and retail throughout the season and go to market process and communicate the brand plans and support in a timely matter to maximize sell-in.
11. Present the seasonal brand plans for key retailers during seasonal sell-in.
12. Evaluate every marketing campaign.

Skills
Qualifications needed for the role are as follows:
1. Understanding of the athletic industry, marketplace and trends is preferred
2. Knowledge in Sports marketing and Brand management
3. University degree in Marketing, Business or related field; MBA preferred.
4. 5 years of experience in marketing or advertising agencies. It is important to have an experience in sales or retail, at least a relationship with sports fashion industry
5. Natural interest for style and entertainment world to be able to connect with the sportswear consumer.
6. Fluent in English. Both written and spoken. Arabic is a preference.

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