Strategic Media Planner | TBWA \ ZEENAH Muscat, Oman

• Strategic media planning responsibility for clients
• Work closely with client/account management/media buyer to develop the media strategy and plan
• Analyse markets, audiences, media habits
• Analyse competitor’s media activity
• Work closely with the media buyer to develop and evaluate various plan options
• Media/Inter-departmental co-ordinations for plan development
• Inter-departmental/media/client co-ordination for development and approval of the strategy and plan
• Analyse and evaluate post campaign effectiveness

Requirements
• BA/BS degree in Mass Media or Media
• Experience with ad server technologies
• Experience within the interactive space
• Proficiency in Excel spreadsheets
• Experience analyzing data or market research
• Proficiency in Bid Management
• 2+ years of media planning and/or buying experience

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