Strategic Planner | Leo Burnett Riyadh, Saudi Arabia

The Strategic Planner has a solid understanding of how to tackle consumer issues, how insights can be leveraged to build brands, as well as a creative and inventive spirit that indicate potential for a career in planning.

The strategic planner should:
• Distill and synthesize qualitative/quantitative information
• Frame problems, identify opportunities, and build arguments.
• Generate new approaches/thinking, and problem-solving.
• Create insightful briefs, presentations, thought pieces, models and analytical reports
• Provide brand direction
• Master knowledge gathering
• Understanding of the different communication channels including but not limited to, ATL, PR, CRM, digital advertising, sales promotion, direct marketing, sponsorship etc.

Skills
• An interpretive thinker
• A team player
• High attention to detail
• Able to work well under pressure
• Excellent verbal and written communications skills
• Comfort in ambiguity
• Critical and analytical thinkers with an aptitude for logic and puzzling
• Tech savvy: stay ahead of technological advances and trends and incorporate them into client work when appropriate

Education
Bachelor’s Degree or higher

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