LG and Virgin Radio celebrates launching ceremony of international radio brand in Dead Sea
LG Electronics (LG), a global leader and technology innovator, and Virgin Radio, one of the most recognizable and respected international radio brands, jointly celebrated the official launch of the latter’s opening in Jordan at O Beach Resort, in Dead Sea.
The launching ceremony, which took place at the most popular spot in Jordan during an outstanding, warm evening, hosted 450 invitees from the leading media and advertising representatives of Jordan, top local and international brands, social figures, and local artists and musicians.
LG’s incessant efforts exerted to furnish the local community with the latest and finest services and innovations encouraged the Company to enter into this partnership with Virgin Radio, the current hit radio station, known to play the consumer-tested hits for the listeners’ enjoyment. The playlist will also include three Arabic songs per hour to meet the needs and aspirations of all listeners.
Commenting on launching Virgin Radio with LG’s partnership, the Managing Director of LG Electronics Levant, Mr. Kevin Cha, said:
“We are gratified and filled with a sense of purpose and achievement to have contributed to launching Virgin Radio in Jordan, and since it is a partner of LG’s, any development and progress they achieve will definitely reflect on our operation socially and commercially. Entering partnerships with a such leading international brand also adds more value to LG’s reputation and proficiency.”
This strategic partnership between LG and Virgin Radio is expected to benefit both parties, as it reflects LG’s interest in leading the way towards innovation and development, and the Radio station’s goal to expand its transmission to further dimensions and new countries.
