Job Description
- Marketing & Communication Manager – Luxury Watches
Develop the Business by implementing marketing and communication tools to ensure that brand’s image and visibility, sales and quality of services will meet requirements.
- Quality of services includes :
- Customer relationship
- Brand support ( guidelines and feedback )
- POS merchandising
- Communication support
KEY MARKETING RESPONSIBILITIES
Define, negotiate, implement, coordinate and follow marketing operations and budget for Middle East, Levant, Turkey & India
Increase the brand presence and Image as per the guidelines of the HQ
PR
§ Liaise with PR agency
§ Elaboration, implementation & follow-up of PR plans
§ PR evaluation monitoring & analysis
§ Competition analysis + benchmarking + best practices
§ Management of specific requests from retailers & journalists: pics, texts…
§ SIHH coordination : journalists list, planning, evaluation of PR coverage
§ Build up network with UAE and pan-Arab press editors and media representatives
Events
- Organization, coordination and participation to Press trip
- Organization of Local Event / Exhibition to promote the brand
- Close Follow up of Boutique’s event/animation
- Liaise with brand & suppliers
Media
- Elaboration and follow up of the media Plan per country
- Agency Brief
- Liaise with Media agency & production company & brand
- Liaise with retailers/distributors : dispatch of advertising material, media plans & schedules
§ Competition analysis + benchmarking + best practices
Trade Marketing
§ Production of visuals (based on existing displays and/or specific needs):
§ Ensure that the visual merchandising is in line with brand requirements
§ POS animation
Visual Merchandizing
§ Manage and ensure Visual Merchandiser to perform below tasks:
- Update POS dispatch tools & liaise with clients
- Annual purchase order in liaison with the line manager / forecast & budget follow up
- Check and control POSM stock & adjustments
- Production of specific material if required
Management
§ Ensure development and management of team member under supervision
Retail Marketing
§ Managing the CRM program of internal boutiques
§ Conceptualization and implementation of Boutique concepts with Milan and work with local contractors and discuss concepts
§ Follow up with boutiques on CAPEX with HQ and suppliers and clients
Budget Follow up
- Responsible to elaborate, negotiate and follow the Marketing & Communication Budget
Others
- Participation to the elaboration of the yearly Strategic Plan
Education:
- Bachelors degree
Desired Skills & Experience
Required experience:
- Experience in Marketing is a must – Experience in Luxury Business is highly desirable
Technical skills / abilities:
- Excellent Computer knowledge of Microsoft office
- Fluent in English and French. Arabic a plus
Personal skills
The successful candidate will have the following personal qualities:
- Good negotiation and interpersonal communication skills
- Creativity, Presentation skills, written and oral communication skills
- Organizational skills, Pro-activity, Autonomy and Maturity
- Understanding of eastern and western cultures
- Excellent knowledge of general business with special emphasis in luxury business
Company Description
Search and recruitment specialists MCG Associates is an independently owned search and recruitment consultancy. We are experts in our chosen sectors with unrivalled market knowledge. We are extremely well connected and can provide access to the best candidates within our chosen sectors. We work tirelessly to deliver for both clients and candidates. We look forward to working with you.
