Marketing Manager | S.O.S. HR Solutions Al Kuwait, Kuwait

•Plan, execute and control annual marketing budget in accordance with the sales targets and achievements and product strategies (not limited to media budget).
•Develop comprehensive annual Corporate Marketing Plan (ATL, BTL, CRM, PR etc) in accordance with the corporate sales strategy & follow-up on target achievements. Safeguard its proper implementation
•Develop integrated media strategy (Print, TV, radio, OOH, online et.) in line with corporate budget, manage its realization, effectiveness (reach – post evaluation) and cost efficiency
•Initiate, coordinate and professionally implement event concepts. Special focus on launch concepts for new Brand products
•Develop and implement local image campaigns & communication platforms that fully comply with the Tone & Style of Brand Advertising and Corporate Identity and fulfill local country-specific requirements.
•Manage relationship with agencies (media, creative, event, digital, research etc): contracting, briefing, consulting, supervising, evaluating, controlling etc.
•Use efficiently all available resources and adapt already developed images and tactical campaigns.
•Popularize, monitor and safeguard the compliance of Brand corporate brand identity at all Dealers.
•Work with Sales to coordinate strategic Dealer advertising, advertising and promotions.
•Management and control of advertising, media, website and exhibition budgets.
•Review and evaluate efficiency & effectiveness of advertising material and all marketing activities – monitor and report brand image and awareness developments
•Check invoices from suppliers
•Support sales and after-sales departments with innovative marketing proposals
•Manage launch and follow-up communication activities of new product launches.
•Safeguard the proper use of Corporate Identity- and Corporate Design guidelines in all communications.
•CRM: Extensively use research data to formulate plans and monitor progress of campaigns, ensuring development of suitable and integrated CRM module
•Initiate, organize and manage Brand Meetings and Seminars with participation of representatives from sales, after-sales, creative, media & PR agencies
•Agencies screening, selection and supervision of Brand research and studies (mystery shopping, brand & image study etc.).
•Manage relationship with PR agency
•Give support in creating and implementing press releases, occasionally translations required
•Edit and approve press releases
•Build and maintain strong relationships with Media in the Region
•Select media for media trips and support in preparation of the trips
•Work with Sales, After Sales and other relevant departments to coordinate PR-communication in these fields
•Assist in the evaluation and follow-up of sponsorships for PR purposes
•Handle day-to-day PR issues and relevant support to the Marketing & PR Director
•Evaluation and possible implementation of suitable sponsoring initiatives to expand the positive image of Brand in the Middle East region
•Check invoices of all relevant agencies, sponsorships, events
•Manage the launch communication activities prior to new product launches
•Liaise closely with Brand Middle East
•Ensure the most favorable market positioning at the most appropriate and market-orientated prices for Brand Passenger Vehicles.
•Review and suggest modifications for country sales programs from market point of view.
•Develop suitable new product ranges for the market and do relevant new model price planning
•Proposals for product- and price re-alignments.
•Gain understanding of consumer automotive trends and needs.
•Prepare product planning and pricing reports as necessary.
•Responsible for all Below-the-line Activities like Events, Fairs:
•Responsible for all sponsoring activities.

Skills

 Bachelor degree in Business or Marketing or similar field
 Strong interpersonal skills
 Strong communication skills
 Computer Skills

Education

Marketing, PR Management, Mass Communication

Company Profile

SOS HR Solutions is the premier provider of executive human capital solutions in the Middle East.

One of our core business services is the executive search and placement, which is across all domains & disciplines, successfully serving the MENA region since 1975.

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