The Role
Job Profile:
• Marketing Budget Management
– Quarterly budget planning (product and market wise) for SGE and MDF budgets.
– Quarterly plan should be submitted 15 days before the quarter with fixed plan for the 1st month and forecast for the next 2 months.
– Monthly evaluation of the marketing spend (market, budget and product wise) covering ATL and BTL activities.
– Continuously feed the Sales Team with marketing plans
– SGE media plans to be fixed at least a month in advance and shared with all.
• Marketing Activities and Reporting
– Recommend the measures to enhance the quality of Product display
– Development of Product Catalogues for all the product categories with the help of dedicated product websites and HQ.
– Innovate ways to increase market visibility
– Manage outdoors with Cheil
– Weekly marketing activity reports to be prepared and circulated to all concerned in SGE and HQ
– Regular uploads on dedicated websites
– Arrange and coordinate product launches
– Coordinate product reviews and PR activities with PR Manager
– FGI (as and when required)
RequirementsCandidate Profile: Specific Knowledge: |
About the Company
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

