MBC Group partners with CDC Games to bring the best of online gaming to Arab audiences in Arabic

MBC Group recently partnered with CDC Games, a business unit of CDC Corporation and a global market leader in online gaming and distribution based in China, to develop and launch the world’s first Arabic online gaming web portal which will include a portfolio of massively multiplayer online (MMO) games, in both English and Arabic.

‘This is a really exciting project for us as it comes as one of the initial steps in our overall strategy of leading the region towards digital and media convergence. CDC Games was a natural choice as a strategic partner because of their great experience in game development and market development,’ said Sam Barnett, Chief Operating Officer and General Manager of MBC Group.

‘Online gaming represents a huge proportion of broadband internet use around the world but the Middle East still lags behind due to the lack of quality Arabic content and customized applications customized for the region’s audience.’

‘We are delighted to partner with MBC Group, the region’s uncontested media leader and a company that has unparalleled insight into the regional audience and consumer trends,’ said Peter Yip, CEO of CDC Games.

‘We are confident that our experience in developing top quality online gaming products combined with MBC Group’s brand equity and regional expertise will lead to great synergies that promise to nurture and cater to a vibrant community of Arab online gamers.’

Online gaming has become a huge global industry with an estimated value expected to reach $13 – $15bn by 2012. This progressive trend incites MBC Group to venture further in the online community, particularly in the Arab world.