Fairmont Hotels and Resorts implements regional digital search engine strategy with Sekari

Fairmont Hotels and Resorts, the global hospitality brand, has commenced working with Sekari to develop their SEO strategy throughout the Middle East and Africa. With 11 properties already in the region including UAE properties, The Fairmont Dubai fairmont.com/Dubai; and Fairmont Bab Al Bahr fairmont.com/babalbahr in Abu Dhabi, as well as another five properties opening in the next couple of years, Fairmont Hotels and Resorts, as part of their regional brand expansion, have recently launched an Arabic website fairmont.ae.

Local Search and Social Optimisation Agency – Sekari, have been appointed by Fairmont’s global digital marketing agency, the award-winning iCrossing, to support the digital implementation of the SEO strategy throughout the region and develop their online brand awareness.

Search marketing is becoming increasingly important in the Middle East and Africa as local search habits develop: In the Middle East there are 63 million Internet users with 45.9 million Internet users searching in Arabic, of which 9 million Internet users located outside the MENA region search in Arabic. According to Google approximately 74% of Internet searches in the Middle East are now made in Arabic (according to Madar Research).

Africa has enormous potential out of a population of 1.013 billion, 110.9 million are online, equating to approximately 11% with an internet adoption growth rate of 2,357% in the past 10 years (source: Internet World Stats). Since the installation of the 10,000 KM fibre-optic cable linking Africa with the Middle East, Europe and Asia, broadband rates have dropped by over 90% in Africa creating a surge in Internet adoption rates.

Sekari will deliver the Arabic Organic Optimisation Strategy for the Arabic website and with search in English playing a predominant role in the region Sekari will deliver a more localised Search Marketing approach; the benefits of which deliver better local results in Google whenever people are searching for luxury hotels. By ranking on the first page in the organic results, companies can achieve up to 80% more traffic from search engines, and these are all qualified leads which increase a business’s online conversion rates.

“As Sekari are dedicated specialists in search and social we have a competitive edge against any others in the region. Combining technical excellence in the art of SEO with our tangible regional experience enables us to achieve the very best performance for our clients”, explains founder Lee Mancini.

Notes and media contacts
About SekariSekari is the Middle East’s leading dedicated digital search and social optimisation agency. The company has an international reach with a network of 26 partners around the world enabling the delivery of cutting edge global Digital Search & Social Marketing services in any language. Sekari places digital search marketing at the very heart of its clients’ marketing strategies, and is the only agency in the region that deals exclusively in Search Engine Optimisation as well as Social Media Monitoring. Sekari combines the very best in technological expertise with years of local and regional experience to deliver the most competitive performance for its customers. For more information on Search Engine Optimisation, Search Engine Marketing, Google Pay-Per-Click, Social Media Optimisation, Social Media Monitoring, and Social Media Marketing, please visit http://www.sekari.com/seo

About iCrossingiCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation’s largest diversified media companies. For more information, please visit www.icrossing.com.

About Fairmont Hotels & Resorts
With over 60 distinctive hotels, including the iconic Fairmont San Francisco and Fairmont Peace Hotel, Shanghai, and more in development, Fairmont Hotels & Resorts is a global hospitality brand known for its warm and engaging service and culturally rich experiences. Located in coveted worldwide destinations, its unrivalled collection of classic hotels imbue a sense of heritage, sophistication, and social importance, and are often considered destinations in and of themselves. Fairmont is also committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with 100 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont and Raffles branded residences, estates and luxury private residence club properties. Fairmont currently has 11 properties within the region which include:
- Fairmont Bab Al Bahr (ADC)
- Fairmont Nile City (CAI)
- Fairmont Dubai (DBI)
- Fairmont Heliopolis (HLI)
- Fairmont Heliopolis Towers (HLT)
- Makkah Clock Royal Tower, A Fairmont Hotel (MAK)
- Fairmont Mara Safari Club (MAR)
- Fairmont Mount Kenya Safari Club (KEN)
- Fairmont The Norfolk (NRF)
- Fairmont Zimbali Resort (ZIM)
- Fairmont Zimbali Lodge (ZBL)
A further 5 properties are opening in the region in the next few years including; Fairmont Riyadh Business Gate, Fairmont Palm Jumeirah in Dubai, Fairmont Abu Dhabi, Fairmont Mina Al Fajer in the Emirate of Fujeirah and Fairmont The Wave in Muscat, Oman.

For more information or reservations, please call 1-800-441-1414 or visit http://www.fairmont.com/.

For further media information from Sekari, please contact:

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