Samsung launches its latest collection of Smart TVs in the region

Samsung, a leader in digital convergence technologies recently launched its latest collection of Smart TVs in the region. The new Smart TVs support the diverse requirements of streaming, entertainment and high speed Internet services on a truly converged yet cost-effective platform.

Justin Shaw, Samsung’s Audio Visual General Manager in GCC, believes that the increasing need for Smart TVs is being driven by changing consumer habits. “Consumers today are seeking high quality definition and a range of entertainment and viewing options along with access to a variety of online content from their TVs. Majority of people already have high-speed broadband in their homes and with the increased availability of premium content via the Internet, manufacturers like Samsung are capitalizing on their desire to access Internet content on large television screens from the comfort of their home. The time is right for consumer adoption of Smart, connected TVs,” Justin said.

Samsung’s Smart TVs come equipped with the “Smart Hub” feature which is an interface to all Samsung Smart features and offers a simple menu system that is easy to connect; discover and enjoy a wide range of content. Using the Smart Hub interface, users can easily search for movies, shows and videos via online services and across connected devices; browse the Web from their TV and access a wide variety of applications from Samsung Apps. The Smart Hub includes features such as AllShare, Search All, Samsung Apps, Second TV, Web Browser and Social TV (a very vital feature considering how everything around us is going social).

Through the “AllShare” feature you can create a wireless DLNA network among all your DLNA-compatible digital devices, including mobile phones, notebooks and digital cameras. Movies, pictures and music can be shared to expand your entertainment mediums anywhere without having to switch devices. Samsung Smart TVs also support ConnectShare, which allows users to enjoy multi-media movies, music or photos directly on their TV by connecting a USB memory stick using true plug-and-play technology.

The ‘Social TV’ and ‘Web browser’ features support your online life in your SMART TV. The Social TV feature integrates social networks such as Facebook, Twitter and Google Talk with your SMART TV. While watching the latest episode of American Idol, the Smart TV allows you to tweet or Facebook with your friends and family in real-time from a side panel on the TV screen. Samsung’s built in ‘Full Web Browser’ behaves exactly as your regular PC browser but for TV with full flash video support. And lastly, Second TV is a Samsung proprietary feature that allows you to stream visual content such as videos between devices where you will be able to push Blu-ray, DVD and live TV from your screen to other Samsung devices such as Galaxy Tab and Galaxy S smartphones.

With continued focus on providing consumers the best in digital home entertainment technologies like the Smart TV, manufacturers like Samsung are advancing the adoption of these devices. Furthermore, the advent of Smart TVs ensures that users now can exercise control over choice and personalize their viewing experiences while always being connected. In a world where content is converging across connected devices, it is important that relevant and smart technologies are continuously introduced into the market to ensure that consumers can stay connected from anywhere and at any time.

Notes and media contacts
About Samsung Electronics Co., Ltd.Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of $135.8bn. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs.

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