Toyota Sequoia TV commercial campaign launched on social media

Abdul Latif Jameel Co. Ltd. (ALJ), exclusive dealer of Toyota vehicles in Saudi Arabia, has turned to Facebook for the launch of its new TV commercial campaign for Toyota Sequoia 4×4. The TV advertisement was filmed in Dubai in April, with the Toyota team travelling to the UAE to choose the best actors participating in a performance test.

Adel Ezzat, marketing executive director, ALJ, said: “It is a new idea that we adopted to communicate with the target audience through a creative commercial campaign, targeting not just Saudi Arabia but entire Arab world. Awards and prizes will be given each week for people who comment or interact with images or video clips on the social media website.”

He added: “After we introduced Sequoia 4×4 and FJ Cruiser vehicles at the final match of Crown Prince Cup, in front of over 30,000 spectators and millions of television viewers, we managed to be the first in achieving leadership through Toyota’s 4×4 stands located at the playground track. More projects are being finalized and we will announce the details soon.”

Toyota Sequoia 2011 is a 4×4 family car which comes with latest features that appeal to Toyota customers in Saudi Arabia. It offers big storage space as well as excellent safety and control systems. It is a luxury car that provides comfort and entertainment for all family members. More than 2,000 members joined the website campaign within a few days of its launch. The number has now crossed 53,000 subscribers. People can take part in the campaign, by registering on the official site of Abdul Latif Jameel Company.

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